New Start for Trade Fairs in Bavaria: Messe München Looks to the Future with Optimism
Wednesday, June 16, 2021
Trade fair events will once again be possible in the Free State of Bavaria/DE as of 1 September 2021. This new start is an important signal for the Bavarian economy and the events industry. As early as July, the TrendSet Symposium will take place in Munich as a pilot trade fair. The comprehensive hygiene and infection protection concept will be implemented there for the first time, with other events such as IAA MOBILITY, EXPO REAL, Outdoor by ISPO and productronica to follow in Munich in fall.
As part of a hybrid press conference, Minister of State Hubert Aiwanger, along with Klaus Dittrich, Chairman and CEO of Messe München, and Peter Ottmann, CEO of NürnbergMesse and first Deputy Chairman of the Association of the German Trade Fair Industry AUMA, announced details of the planned “new start of trade fairs in Bavaria” from September.
TrendSet next July should mark the start of the fall trade fair season from September. For the upcoming events, Messe München will further optimize and adapt the safety and hygiene concept following TrendSet in coordination with the responsible authorities.
The IAA MOBILITY celebrates its Munich premiere during the new start in September. With a combination of summit and conference on the exhibition grounds and in open spaces in the city center, IAA MOBILITY will become an open platform that focuses on the topic of “mobility of the future.”
In October, two leading international meetings from the real estate and sports sectors, EXPO REAL and Outdoor by ISPO, will take place in Munich.
The productronica trade fair for the development and manufacture of electronics will mark the conclusion in November.
Starting now, all trade fairs will be implemented as hybrid events, as Klaus Dittrich explained: “During lockdown, we learned that our events only have a future in combination with digital formats. This is especially true in times when there are still restrictions in international travel.”