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Pamesa Group Makes Strategic Investments and Acquires Natucer
After overcoming the difficulties of 2023, an extremely challenging year for the ceramic sector as a whole, the Pamesa Group/ES closed 2024 with strong growth in profitability, more than offsetting a 5 % drop in consolidated turnover across its three business areas of ceramics, raw materials and energy. The group’s turnover fell to EUR 1132 million, including EUR 926 million from ceramic tiles (down 3 % on 2023), EUR 168 million from raw materials (-18%) and EUR 39 million from the energy division (+18%). At the same time, however, the group’s margins soared. EBITDA reached EUR 192 million (17 % of turnover) compared to €106 million the previous year, while pre-tax profit climbed to EUR 114 million (10,1 % of revenues), five times higher than the EUR 21 million reported in 2023.
In 2024, the group sold its products to 14200 customers in 167 countries, with exports accounting for 68 % of turnover. Pamesa expanded its workforce to 3076 employees in 2024 (279 more than in 2023, +10,4 %), 99,2 % of whom are on permanent contracts. This represents 20 % of all ceramic sector employment in the province of Castellón. Pamesa’s focus on human capital and employee loyalty is also reflected in its remuneration policy. In 2024 it distributed more than EUR 10,5 million in incentives to staff, while guaranteeing net salaries that are 32 % higher than the national average and 14 % higher than the sector average.
The acquisition of Natucer
Pamesa has invested a total of EUR 65 million since the beginning of 2025, largely on innovation and increased production capacity. The most significant operation was the acquisition of Natucer, which was officially announced by Chairman Fernando Roig at the 29 July press conference.
Founded in 1988 by Manuel Rubert, Natucer is a long-established Castellón-based company specialising in extruded ceramics and small-format tiles. This acquisition is a strategic fit for Pamesa, broadening its offering alongside its seven other brands (Pamesa, Ecoceramic, Geotiles, Navarti, Tau, Prissmacer and Ascale). Concluded within three months of initial talks at Coverings 2025, the deal covers Natucer’s two factories in Onda and Betxí with a workforce of 158 employees. The company offers a product portfolio catering to the high end of the market and has a particularly strong presence in the United States.
www.pamesa.com
www.natucer.es
