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BAU 2021 in a Hybrid Format
Although Messe München/DE does have a tried-and-tested hygiene concept, BAU, the world’s leading trade fair for architecture, materials and systems, will not be held from 11–16 January 2021 as a conventional in-person event. Instead, there will be a hybrid format from 13–15 January 2021, offering exhibitors the opportunity to present their innovations to a wide audience. The digital part of this event will also be an important part of the conventional in-person BAU 2023 trade fair.
BAU 2021 will look very different compared to previous years. In addition to a compact exhibition space, the hybrid format comprises an additional digital offering for exhibitors and visitors who are unable to travel to Munich due to the travel restrictions. Exhibitors will be able to present themselves at the ICM International Congress Center München and in around two exhibition halls, and forums and special shows will also be held there. Companies that want to present themselves on site can choose between compact system stands and an individual stand design.
In the digital part of the event, live streaming and video recordings of talks and discussions from the forums will be available for a global audience. Companies also have the opportunity to present their products virtually in their own online sessions. To get in touch and discuss with exhibitors and other visitors, the hybrid format also offers virtual networking modules. Integrating the traditional BAU info talks into the hybrid format is also being considered. In 2023, BAU will be back again as normal, complete with the additional digital offerings that will be available in January in the hybrid format for the first time. Messe München is very confident, since almost all of the prominent exhibitors who are staying away in 2021 due to the coronavirus pandemic have already confirmed their participation for the next event in January 2023. Messe München’s decision has received wide support from the industry.
