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KELLER Satisfied with the Brazilian Fair Outcome
As in 2010 and 2011, the KELLER/DE companies once again attended the Encontro Nacional trade fair.
The event hosted and organized by the Brazilian Association Anicer (National Ceramics Industry Associ-ation) was held from 15–18 August in Campo Grande/Mato Grosso do Sul and had attracted visitors not only from Brazil but also from neighboring countries as well. KELLER HCW area sales manager Martin Peters therefore feels quite confident that the days spent at the fair, though long and exhausting, were worth the while: “The frequency and quality of visitors on our stand was very good.” morando area sales manager Giorgio Bigi agrees that the fair has been a total success: “While European media is consumed with news about economic recession, the Brazilian market booms. Latin American brick manufacturers showed great interest in our state-of-the-art machinery and plants. The talks held at the fair give rise to optimism.”
Senior sales manager David Martin is positive that KELLER will attend next year’s Encontro Nacional which will be held in Recife/Pernambuco: “In the course of the last years we have been able to raise brand awareness and attract new customers in South America. Thanks to numerous references, machinery and plants made by KELLER are sought after and well known in the market place. By attending next year’s fair we plan to further consolidate our market position in Latin America.”
