Tecnargilla 2020: Increasingly International
The international promotion of the leading trade fair for supplies to the ceramic and brick industries Tecnargilla has been launched. After inviting visitors and exhibitors to Fiera di Rimini/IT, organised by the Italian Exhibition Group and ACIMAC – Association of Italian Manufacturers of Machinery and Equipment for the Ceramic Industry, from 28 September to 2 October 2020 in Rimini, the 27th edition of Tecnargilla has already launched all its overseas promotional activities, with a view to ensuring that this edition of the fair is even more international, with the presence of the leading operators in the sector.
Internationalisation is one of the biggest challenges facing suppliers of the ceramic industry and Tecnargilla continues to be a key player in penetrating and safeguarding the most remote markets with the highest potential. With this in mind, activities will range from participation in the world’s leading fairs to direct contact with trade associations, international institutions and leading operators. A constant presence will be maintained in the international media, with regular updates to the website, and this will be accompanied by web marketing and social network activities. The aim is to implement targeted actions in order to ensure that the high value is promoted and maintained.
Tecnargilla 2020 will bring together the widest range of products in the world from the major companies in the sector, who will be welcoming customers from all countries that produce ceramics, along with the main buyers from the most important international companies.
In 2018, more than 1000 B2B meetings were held during the exhibition, giving rise to innumerable commercial agreements and partnerships. 16 653 foreign visitors attended the last edition of the fair, representing 48 % of the total. This is a key figure, which portrays a top-level, high-profile visitor and is the result of numerous incoming buyer programmes aimed at attracting new buyers from emerging countries and consolidating relations on existing markets. Technology in general, but especially technology Made in Italy, has become increasingly attractive thanks to constant investment in R&D. The companies operating in the field are concentrated in one of the districts that best succeeded in facing the challenges of the market, thanks to innovation, design and the ability to adapt both process and product. This technological culture also attracts Italian customers, who still account for half of the visitors to Tecnargilla.