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Expanding Meeting Opportunities through Real and Virtual Events: Tecna Next Set to be Launched

Now that the sector’s leading trade fair Tecnargilla will be held in 2021 rather than at the end of September this year, the industry will come together for an alternative appointment called Tecna Next. Due to be launched on 26 October 2020, Tecna Next will be a unique meeting point for ceramic industry professionals from all over the world.

A showcase of process and product innovation, it consists of an online platform designed to promote awareness of technological excellence and offer insights and explorations of trends and technology. The website will be an exclusive, sector-specific social network with free registration for buyers and paid-for profiles for exhibiting companies.

Tecna Next will offer companies their own coordinated spaces where they can share texts, videos, presentations and live sections and announce important events by creating an interactive company profile capable of communicating with users through groups, chats, forms and events. Visitors can use a search engine to find the company profiles they are interested in and follow their content. Users can also interact by commenting, taking part in events, sending private messages, joining invitation-only groups, etc. The sector’s leading international event has consequently been transformed into an interactive platform capable of expanding business opportunities and promoting discussion between professionals on innovation, technology and the market.

“We firmly believe that this platform will provide our companies with an innovative, comprehensive and dynamic form of promotion and dialogue with our global clientele. We are all looking forward to returning to Rimini next year,” said Paolo Mongardi, Chairman of ACIMAC/IT.

“Tecna Next is designed to meet companies’ needs during this unique period in history. It allows for all forms of virtual interaction between companies and visitors and serves as a strategic venue where industry players can build business relationships through new forms of communication,” said Lorenzo Cagnoni, president of IEG/IT.

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