Messe München International Launches bauma Africa
Messe München International is expanding its international network for the construction machinery sector with the launch of a new event in South Africa.
The first bauma Africa takes place in September 2013 in Johannesburg. Messe München will set up a subsidiary in South Africa to implement this event and expects the first edition of the International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles to attract around 200 exhibitors and to take up around 20000 m2 of exhibition space. In terms of attendees, the show is directed primarily at customers from Sub-Saharan Africa. “South Africa is a market with a future which offers great potential for the construction machinery industry. Building upon bauma China and the trade-fair cooperation bC India, one more international platform is being created: bauma Africa. For this reason, too, the feedback from the industry regarding such a sector event has been very positive,” said Eugen Egetenmeir, managing director of Messe München GmbH. The US-based Association of Equipment Manufacturers (AEM), organizing jointly with Messe München the construction machinery trade show bC India, will be an official supporter of the first bauma Africa. “As part of AEM’s strategy to cooperate globally, we also partnered on bC India in Mumbai” states Dennis Slater, president of AEM. Messe München International organizes alone in Munich around 40 trade fairs for capital and consumer goods, and key high-tech industries. In addition, it organizes trade fairs in Asia, Russia, the Middle East and South America. With 6 subsidiaries in Europe and Asia and more than 60 foreign representatives actively serving over 90 countries, Messe München International has a worldwide business network. The Group also takes a pioneering role as regards sustainability: It is the first trade-fair company to be awarded energy-efficiency certification from the technical inspection authorities TÜV SÜD (12/2011).